Hey Internet marketing fans! Want a new hook to lure customers in by the hundreds? Entice them by offering a valuable commodity: fun. Yes, once upon a time, people logged into the Internet to have fun—not to pay bills, nor check weather, and certainly not to organize a Facebook boycott against applesauce because of farmers’ inhumane treatment of Grannie Smiths. Back in the ancient times (the mid 90′s), people used the Internet for entertainment and for sharing badly-animated gifs. Today, you can offer so much more.
When customers load your website into their computers, it’s a very personal act. They’re inviting you into their home. Be polite. Don’t drone on about your product offerings and hit them with garish images that prompt them to ACT NOW or DON’T MISS OUT! Offer entertainment. Have a little fun. Let your personality show through in your final work. Blog, Facebook, Twitter—not to gain more business—but to offer a richer, realer experience . When you’re in it for the right reasons, the business will come.
Signing off for now,