A trip through the World Wide Web is like a bad trip through Levar Burton’s Backwards Town. Tweeting means talking. One can farm on Facebook. You’ve got to sit through a whole 5-Hour Energy Drink commercial every time you want to see hilarious cat video on YouTube. But the Information Super Highway does have one backwards trait that could work in your advantage: your customers can do the marketing work for you.
You’ve probably got an inkling on how to get this started already. A blog exists so viewers can interact with your company—not so your page can simply be a soapbox from which you shout your message. In theory, the social media you’re setting up today will get people talking. Not only with you (oh mighty business owner), but with one other. They’ll help to define your brand experience, and you’ll let them. Not because of the spectacle of the thing, but because every positive interaction your customers have online through your business, you’re gathering attention. This helps establish your reputation, aids in SEO, and hooks customers on a one-on-one basis.
As the world goes social, these outlets will be essential in prompting your customers to tweet, blog, and Facebook about your business. Don’t wait in setting them up. Start pushing out content. And above all else, craft a business your customers will love. Nothing gets people talking like the truth.
Signing off for now,