Since introducing their online advertising regulations more than a decade ago, the Federal Trade Commission has sought to make online advertising and sales as ethical as possible to each and every consumer. These regulations have been updated recently in order More…

With the Super Bowl right around the corner some advertisers have spent the entire year scrambling to have the best and most memorable TV advertising for their brand. Advertising that will have a long lasting effect on the millions of More…

Advertising has certainly gone through some serious evolution and changes since the days of the internet and chances are it is just getting started. The folks over at  PointRoll put together this great infographic piece showcasing how digital advertising has More…

Image Source I just read a blog entry on Tom Dougherty’s blog that speaks almost exactly to what has been bothering me for weeks now. My latest challenge is getting to know the consumer for the betterment of our client; More…

Last year at the Superbowl, Groupon.com made history with a very controversial series of commercials. The pieces in question involved smarmy celebrities making light of world issues, such as dismissing Tibetan poverty in favor of their yummy fish curry. The More…

Comfort zones are like a bundle of freshly-raked leaves: snuggly and comfy when you first jump in, but soon turn mildewy and rotten with worms as the months roll by. But that’s not to disparage comfort zones. After all, a More…

It’s not always the case of who has the loudest voice: marketing initiatives don’t become successful on volume alone. Regardless of the size of your pipes, trumpeting an uninspired message can actually damage your reputation, and conversely, put people to More…

Boys and girls, grab your scalpels and your barf bags, because today we’re going to be dissecting that elusive and oftentimes mysterious holy of holies in the advertising world: the brand. Now observe, as we pin down this beast and More…

Got a shiny new Facebook page and nowhere to go? You’re not alone. Thousands of companies have received the message loud and clear: you should have a Facebook account for your business. However, now that it’s up are running, what More…

When you’re promoting a company, it can be easy to forget that just because everything is humming along smoothly, there’s still a job to do. Marketing initiative translates into additional revenue for your organization. Here are 4 quick tips to More…