Posts filed under ‘Marketing’

5 Creative Marketing Efforts to Show your Non-Profit Some Love

There are millions of non-profits all across the globe. Non-profit branding has become a vital part of developing non-profit organizations, as having a brand plays a vital role in creating a relationship with the people that make a non-profit possible. More…

Is Video Marketing Re-Inventing Itself?

Video marketing isn’t new. Business owners have been using it for years as part of their attraction marketing programs. Everyone thought they understood how the process worked, but with the development of the Vine App, some wonder if using videos More…

6 Marketing Must Haves When Launching a New Startup

Almost everyone who is in the process of starting a business is aware of how important startup marketing is. However, deciding what is required in order to ensure marketing success can be difficult. There are a few items that will More…

What Ever Happened to Yahoo? [video]

I remember the days where Yahoo ruled the lands of the Internet. From search to eCommerce Yahoo was the go to destination for a long time but in recent years Yahoo has really fell in regards to market share and More…

7 Reasons Why Graphic Design Freelancers Need a Personal Branding Strategy

Graphic design freelancers are a particular group of people who especially require personal branding as part of their day to day routine. Some of the main reasons why a strategy to help brand themselves is particularly important are outlined below. More…

Why Every Business Should Be Taking a Multi-Pronged Web Marketing Approach

Web marketing can be a fairly daunting exercise. Various options make themselves available when an online marketing professional is looking to promote a brand. Using as many of them as possible is often the smartest way to go. Social Media More…

Is Bitcoin the New Digital Currency?

There has been a lot of buzz surrounding Bitcoin currency. It is one of the most secure and widely accepted form of digital currency, accepted by more vendors than many of the competitors. But with so many different kinds available, More…

What Does Web 3.0 Really Mean?

These days, the term “web 3.0” is thrown about casually, especially in the tech world. Its actual definition, however, has remained somewhat elusive. What differentiates this new web interface from web 2.0, for instance? What qualities does it exhibit? While More…

What is Relationship Marketing?

Relationship marketing is defined as a strategy designed to create and improve customer loyalty, interaction and long term engagement. Strong, positive customer relationships are an important part of any business. There are certain relationship marketing techniques that many companies follow More…

3 Important Areas Where B2B Social Media Goes Wrong

Utilizing B2B social media can be a highly effective way to attract customers, network with other businesses, and foster high visibility for your business. Plunging into B2B social media marketing without any real marketing plan, however, can yield disastrous results. More…