Posts filed under ‘Marketing’

What Ever Happened to Yahoo? [video]

I remember the days where Yahoo ruled the lands of the Internet. From search to eCommerce Yahoo was the go to destination for a long time but in recent years Yahoo has really fell in regards to market share and More…

7 Reasons Why Graphic Design Freelancers Need a Personal Branding Strategy

Graphic design freelancers are a particular group of people who especially require personal branding as part of their day to day routine. Some of the main reasons why a strategy to help brand themselves is particularly important are outlined below. More…

Why Every Business Should Be Taking a Multi-Pronged Web Marketing Approach

Web marketing can be a fairly daunting exercise. Various options make themselves available when an online marketing professional is looking to promote a brand. Using as many of them as possible is often the smartest way to go. Social Media More…

Is Bitcoin the New Digital Currency?

There has been a lot of buzz surrounding Bitcoin currency. It is one of the most secure and widely accepted form of digital currency, accepted by more vendors than many of the competitors. But with so many different kinds available, More…

What Does Web 3.0 Really Mean?

These days, the term “web 3.0” is thrown about casually, especially in the tech world. Its actual definition, however, has remained somewhat elusive. What differentiates this new web interface from web 2.0, for instance? What qualities does it exhibit? While More…

What is Relationship Marketing?

Relationship marketing is defined as a strategy designed to create and improve customer loyalty, interaction and long term engagement. Strong, positive customer relationships are an important part of any business. There are certain relationship marketing techniques that many companies follow More…

3 Important Areas Where B2B Social Media Goes Wrong

Utilizing B2B social media can be a highly effective way to attract customers, network with other businesses, and foster high visibility for your business. Plunging into B2B social media marketing without any real marketing plan, however, can yield disastrous results. More…

Best Online Marketing Tips for a Web Store

Small business owners who choose to open a web store have to use the right online marketing techniques in order to make sure their endeavor is successful. Following the right online marketing tips will ensure increased sales and profits no More…

What is the Definition of a White Paper

There are many definitions of a white paper. It is, essentially, a document that either informs authoritatively or proposes ideas regarding an issue. Although used for governmental purposes, white papers can also be used in business practices. In this regard, More…

What is Inbound Marketing?

Image Source: Flickr/renaissancechambara Developing an inbound marketing strategy is proving essential for today’s businesses looking to leverage the web as a business development tool. Customer attitudes and preferences have changed, and online businesses in particular need to understand how to More…