As businessmen and women, we’re accustomed to dressing in starched suits and sitting in uncomfortable chairs of hours on end. It’s what we do. But in between scheduling meeting times and attempting to change up the watercolor bottle, we need More…

Facebooking keeps your site relevant and in the minds of your fanbase. Maintaining a Facebook page helps your site rank higher in search engines, too. In addition to smart SEO capabilities, providing a vibrant online community is an excellent way More…

Lost in the numbers, it’s easy to lose track of the big picture. We are giants with our thumbs in the glob of fingerpaint that is advertising. Oftentimes, we obsess over results: ROI. New customers. Pleasing the boys (and girls) More…

Look at it this way: nothing ventured, nothing gained, right? The truth about marketing is that while bold ideas move product, sometimes putting yourself out there isn’t enough. The best laid plans often come up short, and while you may More…

You are beautiful just the size you are. That’s why, when you see multi-national brand campaigns complete with sky-writing and dancing elephants, you have to acknowledge the bravado and daring-do of such efforts. Such displays are effective and attention-gathering, and More…

Move over, Catherine Middleton, there’s a new royal couple in town—and this time, the term “princess” isn’t nearly as complimentary. Kim Kardashian—who for years has been assaulting reality television with vapid monologs and plunging necklines—has finally decided to get hitched, More…

You have to give credit where credit is due and Steve Jobs deserves heaping amounts of it. This vintage Steve Jobs video showcases just how important branding & marketing is to Steve Jobs.  A true visionary had the vision for a powerful brand More…

Genius marketers take baths: long, languid baths. When they stand up, the water sloshes over the edge, soaking the ground, the rug, sending water cascading down into the cracks, between the walls, soaking the ceiling below. Such is the differentiator More…

Like an overachiever with a crack habit, the United States has suffered a downgrade of their credit rating by S&P. The country’s once proud AAA standing has been reduced by a notch to AA+, to the sounds of screaming hordes More…

You’re a business that appreciates dynamic content as you would a fine glass of wine. You enjoy putting out fresh, innovative information for your company—and relish its ability to generate leads and invest you more fully in your industry online. More…