When undertaking market research, it’s important to weigh up the relative merits of primary and secondary research methodologies. The former mostly involves conducting face to face and group interviews with potential consumers, while the latter is more oriented towards using More…

We came across this infographic piece on the similarities and/or differences between a geek and a nerd. Had to post it. Enjoy!

If you think chocolate drizzle and rich chocolate frosting with crumbly, oh-so-glorious chocolate cake on the inside sounds like a sultry, forbidden night of pleasure, you’re not alone. Chocolate triggers the release of endorphins (feel-good chemicals) inside your noggin’. The More…

When you’re promoting a company, it can be easy to forget that just because everything is humming along smoothly, there’s still a job to do. Marketing initiative translates into additional revenue for your organization. Here are 4 quick tips to More…

Customers for life: it’s not just a dream, it’s a reality. Delivering on your product’s promise is a good start to expanding into new markets and taking care of the clients you already have. There’s a simple reason for this: More…

Facebooking keeps your site relevant and in the minds of your fanbase. Maintaining a Facebook page helps your site rank higher in search engines, too. In addition to smart SEO capabilities, providing a vibrant online community is an excellent way More…

Look at it this way: nothing ventured, nothing gained, right? The truth about marketing is that while bold ideas move product, sometimes putting yourself out there isn’t enough. The best laid plans often come up short, and while you may More…

10 FRESH FACEBOOK FIXES Fun with Facebook? Perish the thought! Your conduit to social media is an important marketing avenue you can’t afford to neglect. Maintaining a company page boosts your SEO rankings, allows customers to interact with you in More…

You are beautiful just the size you are. That’s why, when you see multi-national brand campaigns complete with sky-writing and dancing elephants, you have to acknowledge the bravado and daring-do of such efforts. Such displays are effective and attention-gathering, and More…

Move over, Catherine Middleton, there’s a new royal couple in town—and this time, the term “princess” isn’t nearly as complimentary. Kim Kardashian—who for years has been assaulting reality television with vapid monologs and plunging necklines—has finally decided to get hitched, More…