Archive for December, 2011

TWITTER TIPS FOR 2012

Note: this headline works better if read aloud. Alliteration and all, eh wot? As 2011 winds down and gives way to the new and exciting year of 2012, now is the timeto review your tweeting strategy and see if there More…

Merry Chwanzhanuvidadmas

When friends and loved ones gather together, magic happens. And not just the sort of magic you perform at a second grader’s birthday party and you end up setting a rabbit on fire and the police have to come, or More…

The History of the Internet in 2 Minutes and 38 Seconds [video]

Do you ever wonder where exactly the internet came from? I mean we wake up every morning hop on sites like Google to find out what Kim Kardashian is doing but we never really stop and think about where all More…

BREEDING (AND AVOIDING) DISASTER

When do good advertising strategies go bad? Sometimes the most carefully-laid plans go to ruin, like giving away free promotional sailboats in North Dakota, or running a billboard in the Yukon. Time and effort don’t necessarily equal success. To win More…

TWIT OR TWEETER?

If you’ve missed the memo, it’s time you accept it: twitter isn’t just for teeny-boppers anymore. Businesses across the world are already tapping into the resources that Twitter provides–with great results. Here are a few tactics to keep your tweets More…

HOOTIN’ AND HOLLARIN’

It’s not always the case of who has the loudest voice: marketing initiatives don’t become successful on volume alone. Regardless of the size of your pipes, trumpeting an uninspired message can actually damage your reputation, and conversely, put people to More…

THE YING-YANG OF MARKETING

Let’s face it: when you’re rushing to fill business orders and scrambling to answer customers emails, the last thing you want to contend with is puzzling over marketing. And you’re not alone. As it turns out, plenty of small and More…

SOCIAL MOVES FOR CUSTOMER ATTAINMENT

When it comes to online initatives, oftentimes customers aren’t as easy to score as legions of Facebook followers. Why? The reason is this: it’s a lot easier to push a “Like this” button than to dish out some of our More…

UNTANGLING YOUR WEBSITE

You may be a loudmouth–in that case, the Internet was made just for you. Or maybe it wasn’t. See, websites (unlike Twitter) don’t limit you to a letter count. You can say as much as you want, on as many More…

COOL WEATHER FOR HOT MARKETERS

No matter the cozy climate you call home—and no matter the frigid temps or warm sand beaches you now hate/enjoy—it’s the end of the year, and time to re-evaluate your marketing strategy. It’s time for that all-hallowed question that marketers More…