Archive for January, 2012

VIVA LA VEGITATION!

New to social media marketing? Or are you an old dog that’s been into Facebook since 2006? Whether you’re pro or no, it’s easy to forget the Internet’s true purpose: indexing fart jokes and scrolling through pages of hilarious cat More…

STRIKING BACK

When stagnation strikes, it’s time to go on the offense. You’ve got to look at it this way: there is an unlimited number of customers who need your services–your message just isn’t reaching their ears. So, how do you trumpet More…

BOOM, CRASH (AND OTHER SOUNDS OF DISASTER)

Look at it this way: nothing ventured, nothing gained, right? The truth about marketing is that while bold ideas move product, sometimes putting yourself out there isn’t enough. The best laid plans often come up short, and while you may More…

FUN WITH YOUR BUSINESS

Hey Internet marketing fans! Want a new hook to lure customers in by the hundreds? Entice them by offering a valuable commodity: fun. Yes, once upon a time, people logged into the Internet to have fun—not to pay bills, nor More…

THE POOPA ON SOPA

There’s a great big online war being waged, and we’re not talking the Twitter fight between Lady Gaga and Katy Perry (this time, anyways). In a rare collusion between Washington folks and Internet folks (yes, the two ARE mutually exclusive), More…

ADVERTISING ADVANTAGES (AND YOU)

Here’s the sitch: you’re standing at the start of a new marketing initiative, but you’re not sure how this works–how to get your message out in the most efficient manner as possible. Here are a few tips to consider as More…

PUPPIES TAKE PRIZE IN 36CREATIVE’S “INSPIRED” CONTEST

36creative, an advertising and creative think tank that operates out of Salem, NH has announced the winner of their annual inspired contest—and this year, it’s the puppies that come out ahead. After careful consideration of many non-profit organizations nominated by More…

OVER HERE!

Hey there, little pony. Are you looking to get the word out about your business, but don’t want to shell out the millions for a 15-second commercial during the Superbowl? (Come on, how cheap can you be!? Here’s the trick: More…

EXTENDING YOUR REACH

Comfort zones are like a bundle of freshly-raked leaves: snuggly and comfy when you first jump in, but soon turn mildewy and rotten with worms as the months roll by. But that’s not to disparage comfort zones. After all, a More…

AVOID THE ANNOYED (AND OTHER TIPS)

Social media is a cinch, right? Write the things people want to read, and the masses will come swooping in like a pack of swoop birds. Right? As with most things, a precise mind and sound strategy do wonders when More…