When web traffic finally stumbles over to your website they should feel multiple emotions triggering almost immediately upon arrival. If your website traffic is not releasing positive endorphins you need to make some adjustments to your site. Whether those adjustments are made to your brand, web development or overall design is still yet to be determined but remember that everything needs to be working in unison if you want positive inbound actions occurring from your website traffic.
Here are 5 emotions your website traffic should feel with 5 seconds of arriving to your website.
Trust
Trust is probably one of the most important attributes your traffic needs to feel. I don’t care if you are giving away free information through a blog or selling priceless Faberge eggs — your website needs to scream trust. You can show trust in a variety of ways including but not limited to:
- Up to date design
- Quality content
- Flawless development
- Good imagery
- Solid branding
In a perfect world you should shoot at addressing all 5 of these attributes.
Satisfaction
There is a good possibility that your web traffic made it to your website because they were conducting some sort of search query to find something specific. If your website offers a service, solution or physical product it needs to showcase that void immediately. Your traffic should be 100% satisfied almost immediately upon arrival. Your website visitor should never have to look around your website to understand what it is that you do or offer. It should be clear and visible no matter which internal page they bump into.
Joy
This might sound funny but when I am looking for something that I really need online and I come across a website that I feel really good about a burst of hot joy radiates through my body. Joy is a powerful emotion because it provides a user a sense of relief that they might have found exactly what they are looking for. There is nothing better than hunting for something you need and finding it. Let’s bring joy to your online audience.
Amusement
It is always important to have a professional look and feel but that doesn’t mean your website can’t bring amusement to your audience. Whether it is through your tag line, a great home page image or just something unique amusement can be the reason why a website visitor actually calls you for more information. If you can make your website traffic smile they will appreciate that. If they mumble “wow” under their breath as they navigate through your site, guess what? You just won.
Respect
Whether it is a single user or an entire audience, if you generate respect from the eye balls that visit your website that is worth its weight in gold. Respect can grow your business and cause your competitors to fear your abilities which can make a company very prideful. Your website should trigger your audience into respecting what it is that you have to offer and what you can bring to the table.
