Getting more visitors to a website is the goal of good web design, and using Search Engine Optimization (SEO) is the best way of achieving this. By making your site appear to be the best result in a search, more search engines will suggest it, and your site will get more exposure.
Speak the Search Engine’s Language
When programming a site, it’s easy to get caught up in the look of cool Flash effects and intro pages, but these gimmicks are not part of good SEO web design. The content in programs like flash or java are “non-spiderable” which is to say search engines cannot read them. If the search engine doesn’t know what the subject of the site is, it cannot direct interested parties. Always pair any flash content or images with plenty of text outside of the flash box or picture to help direct the search engine to the site.
Use Keywords Properly
Adding the right keywords to a page is a necessity for making the page’s subject clear to a search engine, but be careful! Choosing the right keywords is important. Make sure the keyword is clear, and not likely to be mistaken for another subject. A site for selling stereo speakers shouldn’t get mixed up with information about public speakers for example, so just using the word “speaker” is a bad plan. Also, make sure the keywords flow easily into the text, and aren’t overused. This makes the site feel more credible to a user and is less likely to make a search engine think it is spam.
It’s not just the keywords of the page that matter; it’s the way they’re organized. The simpler the layout is, the easier it is for search engines to recognize the page’s subject. Break your subject down into smaller parts, and give each its own page with its own relevant keyword. Each service a business offers should receive a separate page. Creating and maintaining a spiderable site map is also SEO friendly web design. This will make it easier for the spider to access all areas of the site. A functional layout, with enough room for both text and images is also a must.
Programming Nuts and Bolts
Where and how titles, tags, and headers are placed can have a huge effect on how a search engine reads a site, so make sure these are keyword rich, and placed properly for a spider to access them. Programming the HTML yourself is probably the best way to achieve optimal SEO web design within the coding. The addition of sharing widgets can be invaluable in attracting site attention, as well, so include them as much as possible without causing too much clutter.
Have Worthwhile Content
All of the SEO best practices won’t save you if your site is a dud. A great site is always growing, changing, and providing fresh, relevant content. Adding a blog to the site is a great way of doing this, regardless of the site’s purpose. Blogging about how different issues affect the site’s subject or news about changes to the business helps the user base feel connected. It also creates more possible occurrences for keywords, increasing the site’s chances to show up in more diverse searches.
Figuring out the SEO best practice is sometimes tricky, but in the end can make all the difference in the world to a site’s traffic. SEO friendly web design is a growing field, and marketing strategies that don’t account for it are missing out on a huge opportunity for future growth.