Let’s face it: strategy is what seperates us from the animals. When we at 36creative lay out goals with our clients, it’s a matter of generating exceptional work that backs up their desires. But today we focus on the nitty gritty: the actual steps you yourself can take to add that extra oomph to your marketing plan. Whether you’re writing a sales letter, creating a billboard, or laying out a brochure, keep these tips by your side for fantastic results. Let’s get to it!
1. Give it a catchy headline. When you’re putting together your pitch, add in a headline that prevents a customer from tossing out your piece. But don’t forget the substance.
2. Get in a call to action. So a customer is hooked, but then what? Include a line at the end of your piece that tells them what to do next—such as give you a call or visit your website.
3. Always capitalize the word FREE. Always.
4. Go graphical. People love seeing people. Images that reinforce your line or work is fine and dandy, but put some faces to your work, and your consumer base will connect more readily.
Until next time,