You’re a business that appreciates dynamic content as you would a fine glass of wine. You enjoy putting out fresh, innovative information for your company—and relish its ability to generate leads and invest you more fully in your industry online. That’s why you blog. It connects you with customers and provides new opportunity. It also helps you climb in the rankings on popular search engines like Google—putting you closer to those searching for your type of business. That’s called SEO. But how do you optimize your blog for SEO, in addition to your site? It stands to reason, the more people who view your blog, the greater your opportunities will be. Young grasshopper, here’s how to master the fine art of blog SEO.
Know your keywords: Odds are that you have a few visitors by now: examine the keywords that have sent Web surfers your way. Expand on common searchable phrases that show themselves, and weave them into future updates as well.
Pay attention to titles: Google, Bing, Yahoo, and other popular search engines pay particular attention to the name of your blog and what you call your articles. Be specific, and keep titles on target.
Cover topics that people are talking about. The Internet has gone trendy. News-related searches are number one, and by commenting on or offering your advice in relation to topical events, you could be capturing a portion of traffic routing through the World Wide Web.
‘Til next time,