There’s a reason Apple’s market share has grown dramatically in the last decade: they’re not afraid to hit first. In an age where copycats become fat cats—and remakers are now churning out remakes of remakes—those that are creative and original immediately stand out. Apple tries new ideas, and even while their competitors put out similar—and some may argue, superior—products, the brand of bold invention keeps their products in the hands and minds of consumers the world over.
Of course, it’s all well to prepare to lead the charge, but real-world business practices make it more difficult. For starters, not only does your idea need to be original, it also has to be good. Choose a course of action that reflects your company and your message in a positive light, and if your concept is solid, the business will follow.
There are new avenues for creative mediums and more ways than ever to promote your message. Be a leader; be bold, and set a new marketing direction.
Signing off for now,