For decades now companies have relied solely on outbound marketing efforts to build awareness to their business or brand. About 20 years the internet reared it’s head and changed all of that. The internet has become a powerful inbound marketing tool for those who decide to leverage it for their marketing benefit. The days of sending costly catalogs and direct mail pieces are almost over.
In this great infographic piece designed by the folks over at Voltier Digital have put together the details of inbound marketing efforts.
There are a variety of reasons why inbound marketing has much stronger advantages over out bound marketing including two way interaction, customers become cheerleaders and cost.