Let’s face it mobile phone apps are the new website. We have seen a boom in mobile application development over the last few years and chances are that is a trend that will not go quietly. With the usage of smart phones growing exponentially more and more consumers seek the convenience of company access on the go. One thing that many businesses are unclear of is that a mobile application can greatly strengthen your overall search engine optimization (SEO) efforts in the pages of search.
If you break it down to its literal term, SEO is the process of being 100% efficient with your marketing efforts online.
ef·fi·cient [ih-fish-uhnt] –adjective
Here are 4 ways a mobile phone application for the Android or iPhone can help you with your search engine marketing efforts:
Branded Search Results
When you publish a mobile app the data will populate in a number of locations automatically inevitably flooding the search results for you company branded search queries. When a potential client or customer searches your company name online and they see the info regarding your mobile app that is SEO in it’s finest.
If you know anything about SEO you know that links are the holy grail when building power and strength to a website. Many mobile app directories have the ability to leave a link behind only increasing the number of positive signals pointing to your website the search engines can read. A search signal coming from a mobile app directory tells the search engines you are here for the long haul.
Don’t forget about the hundreds if not thousands of blogs that enjoy discussing all things mobile. If you play your cards right and perform some blogger outreach you can have a number of write ups on these mobile app blogs. Many will most likely include a nice link as well just adding fuel to the SEO fire.
App Market Infiltration
Both Android and the iPhone have their own respective market places where your mobile app will be showcased. If it becomes popular it’s visibility will only grow for your audience.