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Pros and Cons of a 1 Page Website

There are literally thousands of different ways in which a website can be laid out. Some companies prefer to use a clean and uncluttered design, while others rely on their site’s busy appearance to attract a particular type of clients. However, over the past year or so, another design trend has shown up in the form of single page websites. While there are quite a few pros associated with this website design trend, it does come with a few cons as well.

What is a 1 Page Website?

Many people who use the internet regularly will undoubtedly have noticed a new trend with websites where they are able to view everything that a site has to offer without having to click through to multiple pages or locations. As its name implies, a 1 page website design is one that enables all of a website’s main components and information to be displayed on a single page instead of on multiple pages. In most cases, the 1 page layout will make for a much cleaner and simplified website design and navigation process, which is why more and more companies have decided to switch over and use this option instead.

Pros

In many cases, site visitors do not want to have to take numerous steps in order to purchase something or subscribe. One of the main advantages of a single page website design is the fact that it reduces the amount of steps required to convert site visitors into paying customers substantially. Another advantage of these sites is that they make controlling the flow of information to visitors easier in that everything is displayed to them on one page. This ensures that no important information is overlooked while searching the site. Thanks to mobile internet devices, scrolling through pages has again become popular, which is another positive aspect that this site layout has to offer.

Cons

Many sites make use of blogs as a means of updating content; unfortunately this concept cannot be integrated into a single page site. Site owners who rely on Google Analytics for feedback regarding online performance cannot make use of the 1 page site concept, as it is only able to provide information regarding the number of site visitors and the duration of time they spent on the site. With multi-page site layouts, information regarding which content is more popular and which content is not receiving any hits can also be determined. SEO on single page sites is also far more challenging and these sites will usually also take a lot longer to load completely than their multi-page counterparts.

If your website is one that is going to require numerous updates on a regular basis or if its content covers a multitude of topics and categories, the 1 page design option may not be recommended. However, if you are only selling one or two different products or services, you may find this design option ideal for your online needs. At the end of the day, you may have to experiment with various layouts to determine what will be best for your situation.