So, you are looking at getting a logo designed and are unsure as to how to go about it. Well, if you look online you will see that there tends to be two different options available to you. The first is to go for a crowd sourced design, which we will explain later, whilst the second is to hire a dedicated logo designer. What we are going to show you is that, if you want a quality logo, then the second option is your best one.
There are a number of key differences between the two options and what you will quickly discover is that crowd-sourced designing is less specific and, at times, less professional in its approach. That is not to say that the people designing the logos are bad at what they do, but there is more to a quality logo than just creating a picture. Instead, with a logo designer you get to interact with them more and they will take more time to learn about what it is that you are actually looking for. They will conduct thorough research into not only your business, but what other similar companies do for the same industry. They will study your current branding and anything else that has an impact on how people view your business because, after all, your logo is a key part of people being able to recognize your company, so it needs to be perfect.
You have access to a huge number of potential designers, but at the same time you have to create your own design brief, and then select how much you are going to pay for the sake of getting access to a number of designs to choose from. You then set up a contest and are inundated with potential designs that you then have to dig through. There is often the option of sending private messages to help people, but this is so much work without the personal touch that you will tend to find with an individual logo designer.
To sum things up, the crowd sourced option will swamp you with logos. You then need to deal with them individually taking up more time than is necessary. A logo designer will take your brief, do research, and invest quality time in producing your logo. In other words, a logo designer is far more professional and provides you with a logo that has been researched and will fit in perfectly with not only your industry, but what you are trying to achieve with your business. Working one on one with a designer, or design team, is always going to prove to be more beneficial to you than throwing to the masses. At the end of the day it is all about getting the best possible logo for your business and there is indeed only one option that you should ever consider using.