One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, More…

Ever since Twitter launched in 2006, it has been seen as one of Facebook’s top social networking competitors. To maintain its position at the top of the social networking empire, Facebook has recently been rolling out a series of new More…

Since introducing their online advertising regulations more than a decade ago, the Federal Trade Commission has sought to make online advertising and sales as ethical as possible to each and every consumer. These regulations have been updated recently in order More…

It’s no secret that in order for a business to be a successful venture, it has to develop a brand that its potential target market becomes familiar with. Once this is done, it becomes easier for the business to grow More…

Responsive UX design is becoming an increasingly important part of website development. It is a way to make your website as accessible and easy to navigate as possible for your audience across a wide range of technological devices. Unlike other More…

Mobile app development for small business is one way for you to use the Internet to make your business grow quickly and with ease. Just like social media, blogging and SEO, mobile apps are a form of marketing. The exception More…

Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as More…

Almost all of us wake up every morning and at some point pull up the old Google search site to find something they need. Whether it is to check the weather or find a new lunch spot Google is in More…

It’s great that you have a website up for your business, but there is more to making a business successful than just launching a website. Having strong business branding is very important, and this has already been proven by large More…

Social media expert is a term that gets tossed around a lot these days. Many marketing firms will claim to have one on board their teams as they are desperate to keep up with the huge amount of advertising revenue More…