The Worst Branding Blunders from the Past Decade (and What We Learn From Them)

When it comes to advertising, corporate America walks a fine line between innovative campaigns, and publicity that simply falls flat on its face. and gross blunders. Most of the time, campaigns will fall flat because of a lack of research, More…

How the Future of Branding Looks – Youth Marketing Tips

When it comes to running a business, one aspect that many business owners do not spend enough time working on is that of branding strategy. Even more surprising is the fact that many businesses are still trying to reach younger More…

Ways the Internet Levels the Playing Field between Small and Big Companies

Each year, the amount of companies that are available to provide services and products grows at an alarming rate. As a result, many smaller businesses feel as though their voices are not being heard among their competitors. However, once small More…

5 Great Examples of Branding in 2013

2013 was a fantastic year for branding and brand marketing. A large number of companies have branched into new and exciting styles of branding. Here is a list of the top 5 examples of great branding in the previous year. More…

6 Ways Inbound Marketing & Branding Go Hand-in-Hand

Understanding how inbound marketing and branding go hand-in-hand means first understanding the difference between the two. Essentially, brand development comes first and works to pull customers in, while inbound marketing follows, and pushes out the company’s message with the goal More…

Marketing 101: Make Sure Your PPC and SEO Plans are Working for You

Many marketers and business owners approach SEO and pay per click advertising (PPC) as completely different strategies. While they are different, it is also beneficial to think of them as two sides of the search strategy coin. Below are some More…

6 Examples of Corporate Branding Gone Wrong

Almost everyone who owns and operates a business these days is aware of just how important the right form of corporate branding can be. When it comes to rebranding however, there are a few companies that went horribly wrong over More…

7 Questions to Evaluate Your Marketing Department

Your marketing strategies must constantly be reviewed and re-evaluated if you want your business to keep growing. The rules of marketing are constantly changing, and it’s essential to stay current if you want to keep up with the competition. The More…

When does Co-Branding Make Sense for your Business?

What exactly is co-branding? It is essentially the alliance of two, or even a group of companies, that combine their efforts to sell their products and services by bearing each other’s company brands. Different companies can co-brand various components that More…

Google Webinar Discusses Creative Ad Optimization

Advertising can be a tricky landscape when it comes to online visibility. Some many platforms, locations and parameters it can get confusing especially if you are not well versed with the online space. Check out this recent Google webinar discussing More…