5 Things the LA Clippers Owner can now do for Reputation Management

Donald Sterling, owner of the LA Clippers, was recently fined $2.5 million and barred for life from attending the game after he was caught on tape making some racist remarks. This has led to a great deal of negative publicity, More…

How Do you Get More Retweets?

Success on social media sites such as Twitter can come in many different shades, one of those being retweets. When Twitter messages get retweeted it helps them move through the social space with much greater ease. As your tweet gets More…

SEO Myths Discussed Directly with Google

Matt Cutts (Head of Google Spam) discusses some of the prevalent SEO myths bouncing around the search engine marketing community.

Why Branding for Your Nonprofit Should be at the Top of Your To-Do List

Developing a brand for a nonprofit organization is no longer just about creating logos and slogans, it is about communicating what the organization promises to deliver to clients, volunteers and employees. A strong brand can help a nonprofit increase the More…

5 Companies Doing Innovative Things with Branding

Corporate branding is a necessary marketing tool for companies to use, but it is also one that consumers are often wary of and prone to resist. The companies below have all utilized innovative company branding methods that have found clever, More…

Google Discusses How to Use Breadcrumbs on your Site

Breadcrumb trails typically appear at the top of the page in a horizontal fashion showcasing the pathway to the page that you are on. Breadcrumbs can be good for SEO and user experience when utilized correctly. Head of Spam for More…

What’s the Difference between Marketing and Branding?

While marketing and branding are two sides of the same coin, so to speak, they are distinctly different and each has its own vital part to play in the creation of a successful company. What is Branding? Branding, in a More…

5 Elements that Every eCommerce Website Should Have

Online shopping has become an integral part of our lives. If you are considering setting up a shopping website, there are a few crucial factors that need to be incorporated into your eCommerce website design. 1. A Mobile-Enabled Shopping Option More…

How UX Design and Psychology Go Hand in Hand During Development

User experience design, typically abbreviated as UX design, is a process that focuses on providing the best possible accessibility and organization for the average user. This includes a mix of visual design, ergonomics, and information architecture that makes it easier More…

Small Internet Branding Steps that Could Have Big Impacts

Pulling out all the stops and hiring a branding expert is not always necessary when it comes to Internet branding. Taking a few simple, small yet carefully targeted steps can yield big impacts in your overall business. By spending just More…