5 Examples of Beer Brands Going Viral

‘’Going viral’’ is a sales tactic that is becoming more popular during this age of technology. We see it all the time on social media sites; trending topics on Twitter or a Facebook post that has been shared by multiple More…

How Long Will Links be #1 in Google?

Since the dawn of search engine time Google has used links as a point of reference to how popular and trust worthy a certain web page is. The definition of building links has changed quite a bit over the years More…

Why so Many Businesses Fail With Content Marketing

When it comes to content marketing, there are many individuals and companies who profess to be experts in the field. However, this is often not the case, and as a result, it can lead to a loss of revenue as More…

5 Less Popular Social Media Platforms Companies Should Be Using for Marketing

Facebook, Twitter, LinkedIn, Pinterest and Google + are, in order, the most popular social networking platforms on the Internet. However, they are not the only social networking platforms available. Web marketing experts know that a successful online presence is one that More…

Why Online Marketing Doesn’t Fit into Packages Any Longer

In the early days of the Internet, online marketing was thought of in simplistic terms, at least when compared to how it is thought of today. Though even now, some marketers will offer a business a web marketing package, consisting More…

5 Reasons Why Your Website is the Most Important Marketing Tool You Have

A website is the virtual equivalent of a physical company in the real world; though businesses who operate top-notch physical spaces sometimes neglect this online real estate. HubSpot tells us that 78% percent of Internet users search for products to More…

Why Testing User Experience is More Important Now Than Ever Before

A product usually starts out as the kind of idea that triggers the appearance of a shining light bulb above a human head; there is a lot of work involved in bringing that idea to a final product. User experience More…

How Nivea Combined Creative Marketing with a Mobile Flare

Nivea is very well-known for being committed to skin and body care. Recently, however, they’ve taken a different approach to their marketing that moves away from body care and instead focuses on one of their larger groups of customers. Nivea More…

Simple Ways More Businesses Can Take Advantage of Using Instagram for Marketing

Instagram users share about 3,600 photos every minute – this is according to a snazzy infographic at Mashable.com. The Nitogram 50 reveals the most popular brands on Instagram, the ones with the most followers or with the most posts using their More…

5 Things the LA Clippers Owner can now do for Reputation Management

Donald Sterling, owner of the LA Clippers, was recently fined $2.5 million and barred for life from attending the game after he was caught on tape making some racist remarks. This has led to a great deal of negative publicity, More…