User & Product Research

What makes a customer convert? Each organization has its own personality and brand identity, and by investigating your client base, we identify trends and demographics that help you build better online strategies. Our user research methods involve a variety of analytics, focus groups, and consumer interviews to best chart the habits of your customer base.

More than anything else, we subscribe to the belief that sound user research, product research & consumer behavior yields intelligent results. Our fact-gathering initiatives help us define realistic and attainable goals for your organization. From the consumer interviews we conduct with you and your representatives, we can chart a "best fit" course that helps you fulfill your marketing needs while branding your organization as a seller or service provider of choice.

The 36creative approach also extends beyond the traditional. Product research allows us to get to know your offerings-and more importantly, your differentiators-and through the information we gather, build you a better marketing package. We also take an aggressive stance to online metrics, monitoring your current user base, the effectiveness of your online outlets, and defining a strategy that capitalizes on any momentum you already have working for you through a robust online marketing research initiative.