Send me cool stuff
(we promise it'll be fun)

Let us get back to you

Please leave this field empty.

menu

brand architecture

The construction of a brand is an integrated process – establishing brand options and their relationships in today’s competitive environment. Brand architecture is the structure of brands within an organizational entity, and clearly defines the relationships between those brands. It is a type of anatomy delineating how brands within a portfolio are related to, or differentiated from, one another. Brand architecture reinforces the core purpose of sub-brands and the corporate brand to which they belong.

Want to learn more?

Please leave this field empty.

HOW CAN WE HELP YOU?
HOW CAN WE HELP YOU?

Please leave this field empty.