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value proposition

In short: Value = Benefits – Cost
A value proposition explains the benefits a company provides, and how it accomplishes that uniquely well. It describes the target buyer, the problem a product or service addresses, and provides a promise of value to be delivered. Why should someone buy a product or use a service? Based on a review and analysis of benefits, costs, and the value an organization can deliver, a value proposition summarizes value to be delivered.

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