Image Source: Creative Commons Flickr/Cristiano Betta
These days, almost everyone who is looking for ways to make money online is aware of how important it is to have a website design that is highly optimized and easy for visitors to navigate. For those who are not sure of the reasons for low levels of traffic or sales conversions on their websites, there may be a few different reasons for this.
1. Your Website Loads Too Slowly
When people have intentions of visiting your website, in most cases they will be too impatient to wait more than a few seconds for your website to fully load. This is just one reason why it is crucial to ensure that you use an individual or company that has extensive website design experience to build your site.
2. You do not engage in Community Building Practices
As a website or blog owner, it is important for you to interact with your readers on a regular basis. By replying to comments that they leave on your blog and acknowledging that you appreciate their presence, you will be creating an enticing online environment that will make visitors eager to return.
3. Your Website does not Entice Customers to Purchase Your Products or Services
Even though you may have hired someone who is highly experienced in custom web design, they may not have been supplied with enough information when completing your project. This could result in customers simply spending a few seconds browsing the first page of your website and heading elsewhere when they aren’t able to find the information they require. A website should always lead a visitor down a path to your intended website goal.
4. Your Site is too Difficult to Navigate
Are you trying to sell your latest eBook and cannot understand why so few are being sold through your website? By using a professional website design company, they will be able to ensure that site visitors are easily able to navigate to where they need to be in order for you to be able to receive much needed conversions and sales. You have to always put emphasis on your goals. If your goal is online leads you need a form, if your goal is phone calls that phone number better be really visible.
5. Very Little to no Social Media Interaction
Even though you may have a custom web design or hired a professional web design company, no amount of professionalism is going to increase conversions and sales if you do not use social media to interact with existing and potential customers. This is because more and more people are turning towards various social media platforms in order to find information they need. Social interaction helps build consumer confidence if they are just researching companies to either do business with or buy products from. Make them feel warm and fuzzy.
6. No Company Personality
Do you have a company website simply for the sake of having it? Even though you may have spent some money on having a website built, it is important to ensure that the content is updated on a regular basis, as this will make it easier for it to be indexed by search engines. Your website should also offer a clear indication of what your company is about and which products or services it offers. Your website should speak to your audience immediately and provide some sort of personality. You can be unique and professional at the same time.
7. You Have not Used Video or Blogs on Your Website
Recent research is showing that websites that are updated regularly by means of videos or blog posts rank higher in search engine ratings, which in turn results in higher numbers of site visitors. This is because site visitors are always on the lookout for fresh ideas and information, so if you are able to provide this, you will be able to entice more and more new visitors to your website.
When it comes to having a website, it is important to ensure that visitors are able to see what it is all about without having to search too hard for the information they need. By having a site that is fast to load and that offers the relevant information that your visitors require, you will be well on your way to having your website performing as it was intended to.