Go back
01.

Brand Strategist

Reports to

Director of Brand and Strategy

 

Description

36 is deeply and painfully rooted in two things: brand and strategy. Painfully in a good way, though.

Brand strategy, for us, is at the foundation of everything we do. If creative is the body and development is the bones, then brand is the soul. Our brand strategist is passionate about finding the “why” behind everything and every brand. You’re a researcher, creative, data-driven, and great at putting together puzzles.

We need someone filling this role to understand that strategy needs to connect to the creative magic that comes next. If we’re not setting up our clients for enduring success and competitive marketing, then we haven’t done the job.

 

Requirements

  • 1-3 years experience in a brand strategy role.
  • The ability to work in a hybrid or remote capacity, full-time, according to EST hours. 
  • A love for building brand strategies and analyzing brands.
  • Big picture thinking and an interest in culture.
  • Strong writing skills with a knack for creative copy.
  • Team-oriented with a strong ability to collaborate.
  • Strong presentation skills, storytelling, and the ability to effectively explain abstract concepts.
  • Curiosity, optimism, and realism. The ability to solve problems.
  • The ability to translate data into insights and insights into actionable recommendations. 
  • An understanding of research methodologies (both qualitative and quantitative). 
  • Willingness to learn and collaboratively brainstorm. 
  • Understanding other strategic disciplines (UX, content strategy, CX) is a strong plus.
  • A background in design is a plus. 
  • An understanding of marketing is a plus. 
  • Proficiency in InDesign, Sketch, or Figma is a strong plus. 

 

Responsibilities:

  • Perform primary research, including:
    • Survey planning and analysis
    • Strategizing and conducting stakeholder and customer interviews
    • Competitive analyses 
    • Focus groups
    • Data mapping and analysis
  • Planning and facilitating workshops to help clients identify (or begin to identify):
    • Proto personas
    • Brand mission, vision, and values
    • Brand personality
    • Brand architecture
  • Creating brand strategy documents for clients without deviating from the determined scope.
    • Identifying additional project work and other ways to support your strategy.
    • Identifying ways of serving a client best until additional research can be performed to reach an ideal outcome.
  • Develop brand positioning strategies based on client workshops, marketplaces, and competitive opportunities.
  • Develop creative briefs that will help inform creative development.
  • Formulate brand messaging and voice and tone guidelines to help direct copywriting.
  • Assist in brand name development.
  • Active collaboration with strategists in other disciplines, designers, copywriters, marketing specialists, and account/project managers.
  • Adhering to deadlines and effectively communicating with your team. 
  • Working with UX and content strategy to ensure brand and interactive agendas align. 
  • Identifying emerging culture, market, and technology trends that provide opportunity.

 

If you’d like to apply

Use the form below to submit your resumé. Please also provide a brief message describing your background as a strategist.

We’re going to want to talk about case studies or examples of past work, so we’d love to see a portfolio or website if you have one.

02.

APPLY

  • Max. file size: 100 MB.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.