FormFree

The future of home buying.

01.

The Need

FormFree is a financial tech company which developed revolutionary applications that have gone on to shape both the present and future states of the lending industry. The company came to 36 after having developed a suite of innovative products, all of which required their own brand presence in order to work together seamlessly.

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02.

The Approach

36 approached this project the way we kick off most of our work: by studying the market, analyzing their competition, and finding a way for them (as a tech company in the financial space) to present improving people’s lives as being their brand’s priority. We saw a huge opportunity to include a human element in all of their marketing, which would allow them to quickly connect with end users and ultimately enhance their lives.

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03.

The Solution

We built a clear brand personality and visual system to work seamlessly with one another across all their products. Once that was completed, we worked with them to build  a mobile app design, branded presentations, tool kit designs, and (of course) a new website.

Clean, clear messaging and visuals were employed to support and educate the user on FormFree’s new way of thinking about lending. Overall (but particularly on the website), we wanted to present them as progressive and approachable to encourage adoption of their products.

Finally, high quality documentation was written to share their technology and time saving advancements with the world in an easy-to-understand manner.

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04.

The Outcome

FormFree has seen a 100% increase in new lender signups. The company also won “Best in Show” at Digital Mortgage, the world’s leading mortgage tech event. Things are just getting started for FormFree, so be sure to check back soon for more news and accomplishments!