Hoffman

The Practice of Greater Sales

01.

The Need

For those looking to level up their sales practices, Hoffman offers training in everything from management to operations, and beyond. And since Hoffman believes in walking the walk, they knew they wanted to exude the same confidence they instill in the clients they empower, starting with their website. 36 set out to clarify their overall message, create a more powerful and unified brand, and build up their online presence to validate the powerful sales methods they’ve been helping fortune 500 companies with for years.

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02.

The Approach

What’s in a name, you ask? Well, everything. It’s arguably the first time someone comes into contact with your company, so we wanted to make it a bit more commanding. Starting with the core brand, we recommended some fundamental changes, including a name refresh from MJ Hoffman to Hoffman. To insure cohesion, we then built out an impactful brand presence that embodies the larger brand strategy. This included building a website redesign that would provide a more streamlined and engaging user experience.

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