The Need

A leading consultant for industry executives across the globe on the topics of sales, management and operations for over 20 years, Hoffman offers invaluable training for sales professionals who are looking to level-up their practices. This is a company that believes in walking the walk and needed a website exuding the same level of confidence they instill in the clients they empower every day.

The Approach

What’s in a name? Well, everything. 

Starting with the core of the brand, we recommended a handful of fundamental changes, most notably being a name refresh from “MJ Hoffman” to the stronger, more confident and highly memorable, “Hoffman.” Our team built out an impactful brand presence that ensures cohesion with past successes while also embodying the larger brand strategy we had initially provided. Redesigning the brand’s website to better speak to their new presence as Hoffman —one which provides a far more engaging, streamlined experience than their existing site—became the focal point of our efforts at 36.

The Solution

Our development team knocked this one out of the park! Fluidity and movement play key roles in grabbing the user’s attention right from the homepage, with video interplay, expandable graphics and a playful navigation system that makes scouring the site’s robust content a total breeze. Upcoming workshops and corporate programs for sales professionals are prominently displayed throughout, as well as an eye-catching contact form that sticks with the user on every page. It’s the perfect symbiosis of elegance and functionality, and a vital tool in Hoffman’s playbook.