36 started by producing a number of humorous, quirky print pieces aimed at grabbing the attention of the viewer, without compromising the family-friendly brand vibe. We also helped plan annual, family-friendly customer appreciation events with food, activities, and prizes galore. Most importantly, we produced four commercials (two in the Spring/Summer of 2018 and two in the Fall/Winter of 2019) which featured a lovable character named Robbie who became Palmer’s corporate mascot. From video concepting and storyboarding to script writing and art direction, we evolved Robbie into a nerdy but endearing beacon for the brand who’s always looking to make new friends.
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