Parterre Flooring

Luxury Vinyl Flooring

01.

The Need

Inspired by the living world and artwork, Parterre Flooring’s work draws inspiration from nature by fusing fashionable with functional. As a luxury vinyl tile manufacturer in the corporate office, retail, hospitality, and healthcare space, Parterre was looking to transform into a brand with the same high-end feel and luxurious appeal their products embody. So, Parterre came to 36creative for help translating their high-end creations into a full-on brand masterpiece.

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02.

The Approach

By working closely with Parterre’s marketing team, we gleaned information about their clients, the designers they work with, the spaces they occupy, the goals they were trying to reach, and the overall direction they were looking to move in. We were honestly floored (*wink*) by their excitement for what they do. Starting with the printed pieces that make up their product presentation, then moving into promotional and social graphics, we were able to better align their external communications with their internal values.

 

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03.

The Solution

We re-examined their use of type and brought a fashion-inspired sensibility into the finished product, turning them toward a creative strategy that’s edgier, sexier, and more inspired. We also utilized large imagery, ample negative space, and inventive typography not typically found in their field. And, like any good piece of artwork, the work we did for Parterre speaks for itself.

 

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