RFX

01.

The Need

When it comes to transportation and logistics, RFX is kind of a dynasty. Since the 1950s, they’ve delivered best-in-class shipping services. And, by golly, if you need to get something somewhere — by land, air or sea — they’ll get it there. But lately, competition’s been getting thick. So, to win new business and attract top industry talent, they asked 36creative for help. We said, “absolutely.”

Brand Positioning
Brand Strategy
Collateral Design
Copywriting
Front & Backend Development
Logo Design
Market Research & Analysis
Photo Art Direction
Website Design

02.

The Approach

To get to know the real RFX, we invited them over for a good old-fashioned, interactive brand workshop. We dug into everything: their unique history, culture, goals, target customers and competitors. Once we truly understood RFX, we got to work on a fully comprehensive Brand Positioning Bible. Next, we did something totally unconventional…

03.

The Solution

B2B doesn’t stand for Boring-to-Boring… So, after an exhaustive brand workshop, we carefully peeled back the old corporate layers to reveal the core of RFX. Progressive. Energized. Human. It was an entirely new brand experience, which we accented with bold design elements and authentic imagery. And from our extensive research, we knew this would connect with their target audience. RFX loved it so much, we applied it to their new website and brand collateral.

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The Need

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The Approach

The Solution

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