Salem Co-Op

Traditional values. Modern approach.

01.

The Need

It might seem obvious what makes Salem Co-operative Bank so remarkable, (after all, it’s in their name). Founded in 1922, they’ve always been committed to their values of integrity, hard work, and dedication, and wanted a website that represents those same values. Looking to welcome a new, younger crowd, they came to 36 to uncover what their customers’ needs were, and how to translate those needs on their website.

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02.

The Approach

It’s safe to say Salem Coop has racked up a ton of experience in the last near century, and 36 was looking to develop a customer experience just as polished and refined. We started by conducting extensive research, looking at everything from how people interact with banks as a whole, to how local customers feel about banks and bank brands. Using this data, we developed a user flow to plot how different users would move through the site, and how they’d feel along the way. This research heavily informed our brand strategy and allowed us to create guidelines for messaging and site content.

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03.

The Solution

An eye-catching, easy to navigate, mobile-friendly website that’s bright, welcoming, and approachable. The colors and type sizes we chose are ADA compliant, and the content rows allow Salem Coop to display their content in a more digestible manner.

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