The Need
One of the most unique and successful players in the direct-selling world, Traveling Vineyard empowers its members to become expert “wine guides” who conduct in-home tastings and market the company’s line of award-winning products. Founded in 2001 and then restructured in 2011, the brand originally came to 36 many years ago for a complete brand overhaul, which included strategy, positioning, logo design, website development, packaging and collateral. Traveling Vineyard recently asked us to once again refresh their web presence in order to speak to a rapidly changing market.