While many people may think that designing a business website is an easy process, they may be mistaken. This is because there are a number of elements that need to be taken into consideration when planning and designing the site. One of the most crucial aspects of a website that requires a lot of thought and careful planning is the typography design, as this alone has the ability to either attract visitors or repel them faster than your page can finish loading.
Because there are literally thousands of fonts available to use these days, it can become a daunting task to choose the best one for your website. However, when it comes to readability, a few fonts do stand out compared to the rest, namely Verdana, Arial, Helvetica, Georgia and Baskerville. This is because of the fact that they are a lot clearer and friendlier on the eyes, which will result in your site visitors wanting to read more of your content. The font chosen should also depend on the type of content you have on your website. For example, if you are a modern company that is offering the latest in design or technology services, you could consider using a font such as Arial or Helvetica.
One of the biggest mistakes that companies make when designing their websites is that they simply use the default size font for the text, which is usually around 10 or 11. While this may be ideal for reading a few lines, visitors who are intent on spending more time on your website will want something that is a little bigger, so it may be best to opt for font sizes that are between 12 and 14, especially if your site is offering content for slightly older readers who may experience vision difficulties. With regards to site headers, it is recommended that a font size of between 20 and 28 is used. While the flowing and cursive fonts may look very nice and fancy, they are usually not easy to read for an extended time.
Although many website designers have the habit of trying to place as much text as possible on to a page, this may be hurting their site ranking as well as their website visitor’s eyes. It is always important to ensure that text lines are not directly on top of each other, as this also makes your content difficult to read and understand. Although it is also common practice for website to use different forms of typography design on their pages, it is important to ensure that the various fonts do not clash with each other as it can make your website look cluttered and unprofessional.
When it comes to designing your company website, it is important to spend as much time on plotting the digital typography as it is to upload high quality site content on a regular basis, as this will ensure a steady flow of new as well as returning site visitors.