Responsive UX design is becoming an increasingly important part of website development. It is a way to make your website as accessible and easy to navigate as possible for your audience across a wide range of technological devices. Unlike other web design approaches, which are geared toward specific devices, it gives your page a universal element. This is what makes the approach so important.
What is Responsive Web Design?
The “UX” in responsive UX design is short for user experience. The singular purpose of responsive web design is to enhance and improve the user experience for those who visit your website. Also known as responsive web design, this approach has an inherent fluidity that not only optimizes the viewer experience, but also adapts to whatever device that the website is being viewed on. A website that implements responsive web design can be easily viewed on anything from a laptop to a smart phone to an iPad.
Elements of Responsive Web Design
There are a few components that make responsive design work. One of the primary components is media queries. Media queries are what allow the website to adapt to different devices. It recognizes the device it’s being viewed on, as well as the width of the browser, and will let the page use different CSS rules. Fluid grids size the pages in relative units like percentages and ems. Unlike pixels, which are absolute, these units are changeable and easily adapt. The images displayed on the page will also be sized relatively to keep them in consistency with the rest of the page.
Prevalence of Mobile Devices
The reason why responsive web design has become such an important approach is because of the prevalence of mobile devices. Browsing the Internet via these devices has become a primary way for people to experience the web. It is often much more convenient as mobile devices can be used almost anywhere. Because of this, web designers realized the need to make their pages just as accessible and attractive on mobile devices as they are on personal computers.
Responsive web design also gives your page consistency. This is important as you want a viewer’s experience to not have a great contrast, depending on the device they use. You don’t want them to have a negative viewing experience on one device that they do not experience on another. This can easily turn away loyal or potential visitors as it will inadvertently reflect poorly on the quality of your site. Responsive web design ensures that your page’s look and feel will remain at the same level of consistency from one device to another.
When creating your website, the content featured matters a great deal. However, the quality of your page is just as important. This is the initial draw of your page and what gets your visitor interested in its actual content. Because of this, responsive web design proves to be a worthwhile approach to creating your website.
Above image source: Flickr/juhansonin