Online shopping has become an integral part of our lives, and it’s important to cater to the needs of your online audience to remain profitable and relevant within your industry. If you are planning an eCommerce website design, consider these 5 factors for site that delivers a user-friendly experience for increased revenue.
1. Mobile-Friendly Shopping
More and more shoppers are using mobile phones to access online shopping sites. As a result, it has become more crucial than ever to ensure that your eCommerce website design is responsive; meaning it’s able to be viewed, accessed and properly utilized by mobile users. The days where shopping via mobile phone meant that only limited site features were available are over. Upgrade your website to a Responsive Design to encourage easy purchasing and drive sales.
2. Product Reviews
This is another essential eCommerce website design aspect that is often overlooked. With so many similar products and services on the market, shoppers have become more discerning than ever with purchases. This has resulted in many purchase decisions being made as a result of perusing online product reviews. Not only do reviews improve conversions and increase sales on your site, but they also have the ability to increase your rank within search engines.
3. User-Friendly Navigation
There is nothing worse for online shoppers than having to deal with a complicated user experience. eCommerce website design is a powerful tool to gather data about prospects and customers through site registration, questionnaires, and orders. Make sure these processes are carefully planned and designed for a smooth experience. For example, making the login area easy to find on your site’s home page will go a long way in attracting and retaining customers.
4. Social Media Integration
It’s simple: social media influences eCommerce transactions. Did you know that 46% of online users count on social media when making a purchase decision? Todays platforms help you spread valuable information about your company, products, and services, while driving traffic to your website. Try utilizing Facebook’s Ad Manager and create targeted audiences to build relationships, receive valuable information, and drive sales.
5. SEO & Blogging
The majority of website traffic is driven by major commercial search engines such as Google, Bing, and Yahoo!. The Internet is becoming highly competitive, and those companies who perform SEO will have a decided advantage in organic search rankings, visitors, and customers. Win your customers’ attention with things they actually want; like relevant information, resources they can use, or educational material through weekly blogging.
Remember, a successful eCommerce website design is one that always puts the needs of its customers first through a well-planned user experience and design. For more expert insight and tips, subscribe to our monthly newsletter.