As we begin the new year, it’s time for marketers to set goals for 2019 and beyond. Maybe there are a few things that you missed the mark on last year, processes you should streamline, or a new marketing strategy you want to try. Whatever your resolution may be, business growth should be your overall goal. Here are 4 ways to redefine your marketing strategy in 2019.
1. Produce More Video Content
Content marketing is your best friend, but a lot of it is found in (boring) text-heavy formats. Today, consumers are turning to online video more than ever before – a 30% increase year-after-year to be exact. Brands should take advantage of this opportunity by always setting aside budget for video production. Whether on the homepage of your website, online video ads (try utilizing Facebook’s new video ad format), or commercial spots; video content opens the door for communication, awareness, and increased engagement in 2019, which is crucial for building initial trust.
Check out how we helped Palmer Gas & Oil spread awareness with this memorable 2018 spot.
2. Expand Your Blog
Expand your blog and boost your SEO this year by writing engaging posts. For starters, aim to post about 4 times a week. Content that is useful, engaging and updated regularly is proven to increase your overall website traffic. Posts should include 1-2 long-tail keywords, internal links, and contain at least 300 words to rank well in search engines. Don’t forget to promote your blog across social media channels to engage your target audience and maximize sharing capabilities. Remember, write with the intention to inspire, provoke, and solve your consumer’s problems.
3. Revisit Your Target Audience and Create Consumer Journeys
Revisit your target audience, study emerging trends in your industry, and go a bit further by creating consumer journeys. Always remember that A LOT can change in one year, so it’s a good idea to keep things fresh. Create flow charts that map out every interaction your audience has with your brand. Note how those interactions improve their experience, your brand’s authority, and their stage in your website conversion funnel. This will then assist you in building your online user-experience and content strategy for maximum performance.
4. Build Strong Partnerships
Admit it, we’re only humans. You can’t always do it all yourself. Make it a goal to enter 2019 with enough time and organization to execute strategies accordingly. Don’t be afraid to partner with an agency to assist in your Brand Strategy. Be sure to look at the agency’s expertise and how well they fit your organization’s workflow and values. The range of capabilities at full-service agencies, like 36creative, often make a great complement and partner to your marketing team. If you happen to fall short along the way, give us a shout. We’ll be happy to talk through plans and deliver a marketing strategy that gets you on track for a kickass year.