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Melissa has always gone to the beat of her own drum — or pen to be exact. Instead of counting sheep, she lies in bed dreaming up all the clever ways to boost subject line open rates. ROI just begins to describe what drives Melissa’s passion for creating groundbreaking copy. When millennials Tweet out her words, it’s a good indicator she’s crafted emails that people actually read and respond to. And while Melissa’s words definitely speak loud and cause a lot of action, they might compete with her over-the-top colorful wardrobe, Scrabble-shaped purse included.