Search engine optimization is a fundamental yet complex component of any website. In order to build a reputable web presence and rank high in the major search engines like Google, Yahoo!, and Bing, it is smartest for website owners to hire a professional, experienced SEO expert. Below are five listed reasons as to why you should not attempt to perform this task yourself.
1. You Don’t Have a Passion for Marketing
SEO experts have been in the business for years and know what they are doing. They are professional marketers which plays a substantial role in achieving a high page rank. Successful, well implemented merchandising strategies can quickly boost any website’s rankings and ensure that it is reeling in only a highly targeted audience. All of this starts with finding a person who has both a passion for and knowledge of marketing to do the job.
2. The Internet Still Scares You
With all of the rapidly advancing technologies of the Internet, it is not surprising that it can be scary for users at times. That is why, when it comes to managing and optimizing websites, it is important to use someone who is always updated with the newest trends, regulations, etc. on the Web. After all, you only want the best for your website, and untrained/unskilled website owners can only do so much.
3. You Don’t Believe Social Media is Right for You
Social media is currently one of the hottest trends on the Internet, as well as one of the most potentially rewarding tools for Web advertising. Search engine optimization is based largely on a site’s popularity, which is why spreading the word about it by whatever means possible is a necessary step in placing well with the search engines. That being said, SEO experts know how to handle and optimize social media, and can turn it into a powerful instrument for your website.
4. You Still Think Ten Thousand Links in One Month is the Right SEO Plan
In the past, when search engines did not have as many ways of monitoring each website’s activities, it was easy to use “rank high fast” tricks for nearly instant positive results. However, these methods no longer slide past the bots and crawlers, and a rapid increase in backlinks is sure to arouse suspicion. It will most likely get your site penalized and end up doing more harm than good. Of course, the professionals already know this, so a good expert will use only organic, white hat techniques with gradual but powerful methods of achieving high rankings.
5. You Haven’t Read about One Search Algorithm in Over Three Years
Using and studying search algorithms for different search engines can have an extremely positive effect on page rank. Each one has its own way of ranking websites. Even Google has its own complex formula for grading, and experts have their own experienced ways of handling such algorithms. Because you do not have a high level (if any level) of experience with this, hiring an expert is your safest bet to making sure your site optimization is in trustworthy hands.
When it comes to SEO, there are so many elements that factor into climbing to the first page results. It takes time, energy and most importantly, skill, to make it work. Hiring a person or a team who has successfully built page ranks in the past is the only guaranteed way to ensure the best possible results. Rather than handling the task yourself, entrust it to somebody who you know will be able to push your website to the spot it deserves.