Image Source: YouTube/BarackObamadotcom
This video was posted on November 9th by the Obama campaign. On the first night it received over 1 million views. In just a few short days it has climbed to almost 8 million views. The Obama administration really paved the way for radical changes in political marketing back in 2008 and they continued that trend right through 2012. Right up until the recent election Obama was still making waves when it comes to social media marketing.
I think not only politicians but all organizations and individuals can take a page out of Obama’s book when it comes to utilizing social media channels.