Snapchat is one of the most well-loved and used social media platforms to date. Avid Snapchat users might use the platform to communicate with friends and family, and some people use it only for the ability to create doe-eyed selfies they can share on other platforms. Regardless, the ability to use Snapchat geofilters can boost brand awareness for everyone who uses the platform.
What Are Geofilters?
The term “geofilters” refers to the ability for Snapchat users to overlay their photographs with information specific to their locations. These are only available in certain places, including cities and individual businesses alike, and they allow users to tell others who might be following them where their photos are being taken. Though this is popular among everyday Snapchat users, few businesses are truly taking advantage of geofilters in such a way that they can actually make their brands more visible. Essentially, businesses can create their very own geofilters to share with everyday snapchat users, and every time someone shares a photo with that overlay, he or she is spreading your brand far and wide.
Creating a Custom Overlay
The first step in spreading brand awareness via Snapchat involves creating your own unique overlay. To do it, you need to upload an image (1080 x 1920) to the website or application, change your colors to suit your brand, and then select the date range you want your overlay to be available to your customers. You can purchase it for a limited time only, or you might opt for an annual plan that saves your company money and makes your geofilters available all year round. Following this, you will need to then designate the area you want to target; people using Snapchat only have access to your filter when they are within that specific area. It can be as much as 50,000,000 square feet which is a fantastic range.
Benefits of Creating a Geofilter
Geofilters are beneficial to small and large businesses alike for several reasons. First and foremost, not only do they give the people who use them the perfect opportunity to spread the awareness of your brand, but they also help you reach new audiences – people who may not even know that your business exists. Anyone within the “fence” area you’ve chosen will see your filter when they search for one, and this alone can pique their curiosity. For this reason, it’s important to make your filter interesting and attention-grabbing, and the next thing you know, your brand will be on screens everywhere.
Expense or Investment?
Finally, your business may shy away from Snapchat geofilters due to the associated costs, so it is important to consider how and when such filters would benefit you the most. For example, if you’re hosting a special event, fencing in the whole area and offering a limited-time geofilter could very will bring in more business and generate more interest in that event. As long as your event is successful, the short-term expense could very well become a long-term investment in your brand’s visibility.
Snapchat might be associated primarily with young people who use them for their kooky, cute filters, but like many social media platforms, Snapchat reaches audiences of all types and sizes, so it is up to you to make the most of it. Snapchat geofilters are perfect for driving brand awareness in many different situations.
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