Bridger Beef is a division of DiLuigi Foods, which has been a purveyor of fine foods since 1950. This newer sub-brand is all about a western feel and an amazing burger or steak. We wanted that rugged, cowboy quality to come out in every part of their logo, site, and packaging. And yes, we are not ashamed to say that we think the final outcome of this project is absolutely delicious.
The story behind the Bridger brand is something we got really excited working on. To truly resonate with their audience, we wanted to craft something that communicated the products’ flavor profile through attitude rather than relying on pictures of food.