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Loften County is a child brand of one of our favorite, long-time clients: DiLuigi Foods. For this particular line of breakfast sausages, DiLuigi needed to focus on a different flavor profile and a story that warms your heart while filling your belly. Fortunately for them, we are easily inspired by free samples.

Where a very particular palette comes to mind when you hear a name like “DiLuigi,” creating a secondary brand for breakfast foods with its own immersive site was the best way of presenting the new, unique product line.

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