Let’s just say that Traveling Vineyard came to 36™ with an existing brand that didn’t live up to their personality: fun, feisty, and fabulous. We love getting into a brand with attitude. After brand positioning, we developed a new logo, site, packaging, and collateral that finally showed off how fierce getting started in direct sales and wine can be.
The Traveling Vineyard brand relies on bright color, textile-inspired patterns, and stylish typography to create an energy that is eclectic and vibrant.
Many 36™ projects involve developing multiple creative options for one design. The trick is making sure every option is one we can stand behind.