Let’s just say that Traveling Vineyard came to 36 with an existing brand that didn’t live up to their personality: fun, feisty, and fabulous. We love getting into a brand with attitude. After brand positioning, we developed a new logo, site, packaging, and collateral that finally showed off how fierce getting started in direct sales and wine can be.
The Traveling Vineyard brand relies on bright color, textile-inspired patterns, and stylish typography to create an energy that is eclectic and vibrant.
Many 36 projects involve developing multiple creative options for one design. The trick is making sure every option is one we can stand behind.